Whirlpool UK Appliances Limited ("We") of Morley Way, Peterborough, PE2 9JB are committed to
protecting and respecting your privacy.
This policy (together with our terms of use and any other documents referred to on it) sets out the basis on
which any personal data we collect from you, or that you provide to us, will be processed by us. Please
read the following carefully to understand our views and practices regarding your personal data and how
we will treat it, as by submitting your information to us you agree to us processing it in this way.
For the purpose of the Data Protection Act 1998 (the Act), We are the data controller of the personal
information you provide to us.
We may collect and process the following information about you:
• Information that you provide by filling in forms on our site (our site). This includes information
provided at the time of registering to use our site, subscribing to our services posting material or
requesting further services. We may also ask you for information when you report a problem with
our site.
• If you contact us, we may keep a record of that correspondence.
• Details of transactions you carry out through our site and of the fulfilment of your orders.
• Details of your visits to our site and the resources that you access.
We may collect information about your computer, including where available your IP address, operating
system and browser type, for system administration and to report aggregate information to our advertisers.
This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a
good experience when you browse our site and also allows us to improve our site. For detailed information
on the cookies we use and the purposes for which we use them see the notice on this site “How we use
All information you provide to us is stored on our secure servers in the United Kingdom or the European
Economic Area. Any payment transactions will be encrypted. We will not transfer your personal
information outside the European Economic Area.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will
do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our
site; any transmission is at your own risk. Once we have received your information, we will use strict
procedures and security features to try to prevent unauthorised access.
We use information held about you in the following ways:
 To ensure that content from our site is presented in the most effective manner for you and for your
 To provide you with marketing information and offers;
 To complete surveys that we use for research purposes, although you do not have to respond to
 To provide you with products or services that you request from us;
 To carry out our obligations arising from any contracts entered into between you and us;
 To notify you about changes to our services;
If you are an existing customer, we will contact you by post or electronic means with information about
goods and services similar to those which were subject of a previous sale to you.
If you have consented to us doing so, we may also use your data and/or pass your data to selected third
parties to provide you with information about goods and services which may be of interest to you. If you
do not want us to use your data for marketing purposes, please do not tick the relevant box situated on the
form on which we collect your data.
We may disclose your personal information to any member of our group, which means our subsidiaries,
our ultimate holding company and its subsidiaries.
We may disclose your personal information to third parties for the sole purpose of fulfilling the order.
We may disclose your personal information to third parties if we are under a duty to disclose or share your
personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use,
our terms and conditions of supply or other agreements; or to protect the rights, property, or safety of
Whirlpool UK Appliances Limited, our customers, or others. This includes exchanging information with
other companies and organisations for the purposes of fraud protection and credit risk reduction.
You have the right to ask us not to process your personal data for marketing purposes. We will inform you
(before collecting your data) if we intend to use your data for such purposes or if we intend to disclose
your information to any third party for such purposes. You can exercise the right at any time by contacting
us at
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers
and affiliates. If you follow a link to any of these websites, please note that these websites have their own 
privacy policies and that we do not accept any responsibility or liability for these policies. Please check
these policies before you submit any personal data to these websites.
The Act gives you the right to access information held about you. Your right of access can be exercised in
accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing
you with details of the information we hold about you.
Any changes we may make to our privacy policy in the future will be posted on this page.
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to